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OUR EXPERTISE

House 47 advisors' industry expertise spans wine and spirits, luxury goods, CPG, and international governmental organizations

OUR APPROACH

House 47 ensures the best value and return on your sales and marketing business development activities by creating a team of functional experts to meet the unique needs of your project.

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We have a data-driven, optimization approach which increases your ROI. We ensure you are setting the right goals and metrics within your strategy and plan, and then monitor and track the activities.

OUR
EXPERIENCE

Grey Goose vodka - beverage trade marketing, trade spend ROI measurement and optimization, and consumer experiential
Martini & Rossi - national accounts beverage retail strategy, go-to-market, e-commerce for Italian wines
Bacardi rum - on-premise activation and spirits co-branding with Coca-Cola for retailer in-store display
Bombay Sapphire gin - craft cocktail strategy and bartender advocacy programs for premium gin
Stoli vodka - strategic account partnerships and venue activation
Q Mixers - House 47 data-backed sales support using VIP, iDIG, KARMA, SPINS, and NetSuite integration for route-to-market strategy
Corzo tequila - elevated luxury brand positioning with trade advocacy and consumer experiential marketing in ultra-premium tequila
Dewar's Scotch Whisky - consumer promotions based on core consumer and promotional effectiveness for whiskey brands
D'USSÉ Cognac - launch with a focus on high-end accounts and trade advocacy to ensure premium brand strategy execution
Baileys Irish Cream - on-premise cocktail development and related promotional support
Bucked Up Energy - House 47 beverage marketing consulting with sales analytics using VIP, iDIG, and KARMA systems for velocity growth
Gruppo Montenegro Italian spirits - House 47 strategic consulting on VIP, iDIG, and KARMA for performance tracking dashboards
Smirnoff vodka and Smirnoff Ice RTD - display and shopper marketing across traditional and ready-to-drink categories
Facundo Rum Collection - brand storytelling and premium brand launch strategy for ultra-premium rum
Cazadores Tequila - points of distribution expansion using channel and consumer segmentation optimization
Hewlett Packard - House 47 marketing ROI optimization and AI integration strategy for technology product marketing
GEM&BOLT Mezcal - House 47 3-year strategy and 360 integrated activation planning, including digital, for craft mezcal brand
1800 Tequila - shopper insights and premiumization strategy for super premium tequila category growth
Avery Dennison - package design optimization, category management, and brand architecture for CPG
JBL and Harman Kardon - implemented voice of the customer and shopper insights best practices to drive customer engagement and loyalty
harman kardon
UN ESCWA - developed quality assurance strategy and communication optimization supporting strategic framework development
UNODC - country-level project management experience
LA Metro - strategy and planning with data-driven customer segmentation for marketing execution
Sand Dollar Guild - website development with e-commerce integration and payment processing optimization
US Census Bureau - managed 200+ field data collectors with 11 team leads meeting cost efficiency goals
Motorola - developed co-branding partnership for global product launch
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