WHAT WE DO
Today, commercial teams win when leaders can run the business on reliable performance reporting and a clear operating cadence.
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House 47 builds commercial strategy, implements sales performance reporting, and installs the operating cadence framework so sales, finance, and operations align on priorities, forecasting, GTN discipline, and execution across channels, accounts, and distributor networks.
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That's what we do.
WE HELP YOU FIND ANSWERS
"How am I doing against my goals?"
"Which regions are performing the best, and why?"
"Can you set-up VIP iDIG and KARMA for my company, including targets vs actual, national account call points and tracking, team boards, product catalog?"
"Can you help me develop my core presentations such as 3 year strategy, annual sales and marketing plan, board presentations, go-to-market plans?"
"Which accounts and distributors are driving growth, and where is performance slipping? What actions will change it next month?
"Which accounts, channels, and distributors deliver the best ROI after trade spend, and where should we reallocate GTN dollars?"
"What are the top three drivers of variance to plan, and what actions will close the gap?"
"Can you create a more effective website for my business?"
OUR APPROACH
We are data-driven and believe in continuous improvement, optimizing your projects, campaigns and activities to increase your effectiveness and ROI.
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We have end-to-end capabilities and expertise, from ideation, strategy, planning, design, to implementation.
STRATEGY
& PLANNING
We develop commercial strategy and go-to-market planning for wine & spirits, beverage, and CPG. Executive-ready decks that define route-to-market, distributor expectations and account priorities by market and channel, and RGM guardrails across pricing, promotions, and trade terms. Built for execution through KPI dashboards and scorecards, supported by monthly and quarterly business reviews. Includes an execution plan with timelines, deliverables, ownership, and measurable outcomes.
Commercial Strategy
& Planning
Revenue Growth Management (RGM)
EXECUTION
& ACTIVATION
We create and implement strategic sales enablement tools, playbooks, go-to-market development, and trade programming informed by VIP iDIG and KARMA, SPINS, NielsenIQ, and Circana. Our work across food, drug, mass, club, and on-premise channels strengthens distributor execution, national account readiness, and in-market execution and compliance.
Go-to-Market
(GTM)​
Trade Marketing
& Category Management
RESULTS
& ANALYTICS
We provide sales analytics and reporting that delivers performance visibility and connects pricing, margin, inventory, and execution KPIs to corrective actions. Using distributor, syndicated, and customer data, we deliver sales and velocity analysis and ROI measurement, supported by dashboards and scorecards that improve in-market execution and strengthen commercial planning decisions.
Sales Enablement &
Performance Management
Analysis & Insights
OUR PROCESS
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We methodically manage projects in a 4 step process
Research & Insights
We develop a deep understanding through research and analysis, identifying gaps and opportunities that are aligned with your goals
Strategy & Plan
Based on your goals, we develop fully integrated strategies and plans that are consistent across channels with relevant KPIs and metrics
Management & Execution
As we manage projects, processes, budgets, we are constantly optimizing, increasing effectiveness and efficiency
Evaluation & Recommendations
We evaluate your results against the planned metrics and KPIs, identifying what worked and what didn't and providing recommendations