WHAT WE DO
Today, marketing and consumer communication requires a deep understanding of your target consumer’s behavior, expectations and preferences.
Brands build trust when they engage consumers authentically and consistently while tailoring the message to the unique communication channel.
That's what we do.
WE HELP YOU FIND ANSWERS
"More people are coming to my website from Facebook than my other social sites, which is the best social channel for my goals?"
"How can I measure my marketing efforts?
"Do my clients engage more with fact-based messages or entertaining ones?"
"Is my brand associated with positive or negative messages on social media?"
"Am I getting more appointments from my email newsletter or my social media ads?" Which has the best ROI?
"How many times do people come to my website before they make a purchase?"
"How can I increase my marketing ROI?"
"Can you create a more effective website for my business?"
OUR APPROACH
Digitization and personalization of communication requires that branding, marketing and CRM technology be combined into a holistic approach and it requires an understanding of the entire consumer journey -- online and offline.
Only then can you know what they want, how they want it and in what moment.
MARKETING
& PLANNING
Brand and marketing plans, strategy, fully integrated campaigns, new product launches, digital & social, creative and design
RESEARCH
& INSIGHTS
Market research and insights, consumer and shopper behavior analysis, insights and reporting
MONITORING
& EVALUATION
Monitoring and evaluation plan, KPI and metric development, monthly-quarterly-annual analysis, insights and reports
OUR PROCESS
We methodically manage projects in a 4 step process
Research & Insights
We develop a deep understanding through research and analysis, identifying gaps and opportunities that are aligned with your goals
Strategy & Plan
Based on your goals, we develop fully integrated strategies and plans that are consistent across channels with relevant KPIs and metrics
Management & Execution
Through a continuous improvement approach we optimize plans, processes and budgets, increasing effectiveness and efficiency
Evaluation & Recommendations
We evaluate your results against the planned metrics and KPIs, identifying what worked and what didn't and providing recommendations