WHAT WE DO
Today, commercial teams need better visibility, sharper decisions, and stronger operating discipline.
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House 47 helps beverage, wine & spirits, and CPG brands build commercial strategy, performance reporting, and operating cadence across sales, trade marketing, forecasting, GTN discipline, execution, accounts, and distributor networks.
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That's what we do.
WE HELP YOU FIND ANSWERS
How are we performing against plan?
Which customers, channels, and distributors are driving growth — and where is performance weakening?
Where are revenue, margin, and execution breaking down?
Which trade investments are delivering ROI, and where should GTN investment shift?
What are the top drivers of variance to plan, and what actions will close the gap?
What should our 3-year strategy, annual commercial plan, and go-to-market priorities be?
What commercial priorities, tools, and cadence are needed to improve performance?
OUR APPROACH
We are data-driven, bringing an operator-led commercial perspective shaped by strategy, sales, trade marketing, planning, analytics, and execution.
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Our work is designed to help leadership teams make clearer decisions, strengthen performance visibility, and improve how commercial priorities are translated into action.
STRATEGY
& PLANNING
We develop commercial strategy and go-to-market planning for wine & spirits, beverage, and CPG. Executive-ready decks that define route-to-market, distributor expectations and account priorities by market and channel, and RGM guardrails across pricing, promotions, and trade terms. Built for execution through KPI dashboards and scorecards, supported by monthly and quarterly business reviews. Includes an execution plan with timelines, deliverables, ownership, and measurable outcomes.
Commercial Strategy
& Planning
Revenue Growth Management (RGM) Guardrails
EXECUTION
& ACTIVATION
We create and implement strategic sales enablement tools, playbooks, go-to-market development, and trade programming informed by VIP iDIG and KARMA, SPINS, NielsenIQ, and Circana. Our work across food, drug, mass, club, and on-premise channels strengthens distributor execution, national account readiness, and in-market execution and compliance.
Go-to-Market (GTM)​
& Sales Enablement
Trade Marketing
& Category Management
RESULTS
& ANALYTICS
We provide sales analytics and reporting that delivers performance visibility and connects pricing, margin, inventory, and execution KPIs to corrective actions. Using distributor, syndicated, and customer data, we deliver sales and velocity analysis and ROI measurement, supported by dashboards and scorecards that improve in-market execution and strengthen commercial planning decisions.
Performance Management
Analysis & Insights
OUR PROCESS
​We structure engagements in a 4-step process designed to improve clarity, alignment, and execution.
Research & Insights
We develop a deep understanding through research and analysis, identifying gaps and opportunities aligned to your business goals.
Strategy & Plan
Based on your goals, we develop integrated strategies and plans that align priorities across channels, supported by relevant KPIs and metrics.
Management & Execution
We build the dashboards, scorecards, reporting cadence, and management tools needed to track performance and support action.
Results & Optimization
We evaluate results against planned metrics and KPIs, identifying what is working, what is not, and where refinement is needed.