WHAT WE DO
Today, sales and marketing requires a deep understanding of the market, your targets' or customers' behavior, expectations and preferences.
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Brands and companies build trust when they engage authentically and consistently with their customers, employees, trade partners, and stakeholders.
That's what we do.
WE HELP YOU FIND ANSWERS
"How am I doing against my goals?"
"Which regions are performing the best, and why?"
"Can you set-up VIP/iDIG and Karma for my company, including targets vs actual, national account tracking, team boards?"
"Is my brand associated with positive or negative messages on social media?"
"Can you help me develop my core presentations such as 3yr strategy, annual sales and marketing plan, board presentations, go-to-market plan, etc.?"
"Am I getting more appointments from my email newsletter or my social media ads?" Which has the best ROI?
"Do I get more engagement with fact-based messages or entertaining ones?"
"Can you create a more effective website for my business?"
OUR APPROACH
We are data-driven and believe in continuous improvement, optimizing your projects, campaigns and activities to increase your effectiveness and ROI.
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We have end-to-end capabilities and expertise, from ideation, strategy, planning, design, to implementation.
STRATEGY
& PLANNING
We develop effective sales and marketing strategies, revenue growth management (RGM), and commercial planning for premium wine & spirits, beverage, and CPG brands. As experienced food & beverage consultants, we use data-driven best practices and Fortune 500 methodology to optimize profitability and growth.
Commercial Strategy
& Planning
Revenue Growth Management (RGM)
EXECUTION
& ACTIVATION
We create and implement strategic sales enablement tools, go-to-market (GTM) development, and data-driven (SPINS, IRI, Nielsen, VIP) sales and marketing programs. Our trade marketing initiatives across Food, Drug, Mass, Club, and On-Premise channels strengthen your sales and distributor team's effectiveness.
Go-to-Market
(GTM)​
Trade Marketing
& Category Management
RESULTS
& ANALYTICS
We provide sales analytics consulting that measures sales and campaign effectiveness and delivers performance optimization. As RGM and commercial brand strategy consultants, we provide velocity analysis, competitive benchmarking, and ROI-focused reporting that identifies growth opportunities.
Sales Enablement &
Performance Management
Analysis & Insights
OUR PROCESS
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We methodically manage projects in a 4 step process
Research & Insights
We develop a deep understanding through research and analysis, identifying gaps and opportunities that are aligned with your goals
Strategy & Plan
Based on your goals, we develop fully integrated strategies and plans that are consistent across channels with relevant KPIs and metrics
Management & Execution
As we manage projects, processes, budgets, we are constantly optimizing, increasing effectiveness and efficiency
Evaluation & Recommendations
We evaluate your results against the planned metrics and KPIs, identifying what worked and what didn't and providing recommendations